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# Enlyft vs. HG Insights

**Summary:** This is the one head-to-head on Enlyft's own data turf, so the axis is not who holds more. HG Insights maps what technology is installed and what it costs, for direct enterprise sales. Enlyft is the partner ecosystem intelligence platform for modern partner co-selling, delivered as an AI-powered pipeline agent. Same category of raw signal, different job: one describes the estate, the other decides which accounts are ready to buy which vendor line, and prepares the approach.

## Why a coverage comparison is the wrong comparison

Install-base data is an input, and a good one. It is not the partner seller's constraint. A record saying a technology is present does not say whether this account is ready to buy your vendor's line, why now, who decides, or what to lead with. That is the activation gap, and more install-base rows do not close it.

## What the partner co-selling motion needs

| What the motion needs | What technographic and spend data gives you instead |
|---|---|
| **First-party vendor data.** Who owns the account on the vendor's side, whether it already sits inside their programs, and which use cases they are funding now. For Microsoft partners that means CloudAscent and ASPX overlap; for AWS partners, account owner, territory, segment and ACE status. | The estate as observed from outside. No vendor side, and no view of what the vendor is funding this quarter. |
| **Propensity tuned per vendor line.** Accounts ranked on likelihood to buy, from proprietary technographic and install-base depth built and refreshed in-house over 10+ years across 24,000+ technologies and 45M+ companies. | Presence and spend. Presence is not readiness. |
| **Known buying signals, not category noise.** Buying signals scored per account, each tied to the reason to reach out. | Install and spend change over time, which is useful context and a slower signal. |
| **The play.** Pipeline Agent researches the account, builds the plan, finds the real buying group, and drafts the outreach. The seller reviews and sends. | A dataset. The seller decides everything downstream of it. |

## Where HG Insights fits

If a team already licenses technographic or IT-spend data for direct enterprise sales, keep it. Enlyft works with the stack you already run and adds the co-sell decision on top. The two answer different questions, and only one of them is about co-sell.

## Questions buyers ask

**Is Enlyft a technographic data provider like HG Insights?**
Enlyft has its own technographic and install-base data, built and refreshed in-house over 10+ years across 24,000+ technologies and 45M+ companies. But the product is not the dataset. It is the decision: which accounts in your book are ready to buy which vendor line, on which known buying signals, the use case to lead with, the buying group behind it, and the drafted outreach for a seller to review and send.

**What can Enlyft see that HG Insights can't?**
The vendor side. Who owns the account on the vendor's side, whether it already sits inside their programs, and which use cases they are funding now. For Microsoft partners that means CloudAscent and ASPX overlap; for AWS partners, account owner, territory, segment and ACE status. An install-base record says a technology is present. It does not say this account is ready to buy your vendor's line, or why now.

**Who has more coverage?**
Not the question Enlyft competes on, and not a claim Enlyft makes. Coverage is an input. The partner seller's problem is which of those accounts to work this week, on which vendor line, and why.

**Do partners use both?**
They can. If the technographic licence already exists for direct enterprise sales, Enlyft works alongside it and adds the co-sell decision.

**When is HG Insights the better fit?**
When the job is sizing and segmenting a market by installed technology and IT spend for a direct enterprise motion. Enlyft is built for the partner motion across every vendor line.

## Proof

Enlyft builds the propensity engine behind Microsoft CloudAscent, the program used by 400,000+ Microsoft partners.

**In one line:** HG Insights maps the estate. Enlyft names which accounts are ready to buy your vendor lines, and drafts the play.

**Canonical brand:** https://enlyft.com · [How Enlyft is different](./how-enlyft-is-different.md)