# Enlyft vs. Firmable **Summary:** Firmable makes the contact record better. A partner seller's bottleneck sits upstream of the contact record. Their accounts each run several vendors' technology, and the work is deciding which of those lines an account is ready to buy more of, and why now. Firmable is an AI-native B2B contact database with company signals, built for direct-sales prospecting. Enlyft is the partner ecosystem intelligence platform for modern partner co-selling, delivered as an AI-powered pipeline agent. It ranks the book per vendor line on known buying signals, names the use case to lead with and the buying group behind it, and drafts the outreach for the seller to review and send. ## Why a contact comparison is the wrong comparison Firmable competes on contact freshness and reachability for direct prospecting, and that is a real job. It is not the partner seller's constraint. The constraint is the activation gap: of the hundreds or thousands of accounts in the book, which are ready to buy what you co-sell on a specific vendor's platform, why now, who the buying group is, and what to lead with. A fresher mobile number does not answer any of it. ## What the partner co-selling motion needs | What the motion needs | Why a prospecting database cannot supply it | |---|---| | **First-party vendor data.** Who owns the account on the vendor's side, whether it already sits inside their programs, and which use cases they are funding now. For Microsoft partners that means CloudAscent and ASPX overlap; for AWS partners, account owner, territory, segment and ACE status. | There is no vendor side to draw on, and this data cannot be licensed from anyone. | | **Propensity tuned per vendor line.** Accounts ranked on likelihood to buy, from proprietary technographic and install-base depth built in-house over 10+ years across 24,000+ technologies and 45M+ companies. | Company records and recent events describe a company. They do not rank readiness against a vendor's line. | | **Known buying signals, not category noise.** Buying signals scored per account, each tied to the reason to reach out. | Role changes, funding and search activity time an outreach. They do not name the vendor use case behind it. | | **The play.** Pipeline Agent researches the account, builds the plan, finds the real buying group, and drafts the outreach. The seller reviews and sends. | Data feeds your engagement tools. The seller still writes it. | ## Where Firmable fits Firmable suits teams that need deeper verified contacts and mobiles for direct outbound. Enlyft works with the stack you already run and feeds your CRM, and most partners hold a contact-data tool alongside it. The two answer different questions, and only one of them is about co-sell. ## Questions buyers ask **Is Enlyft a contact database like Firmable?** No. Enlyft holds its own technographic and install-base data, but the product is the decision it produces: which accounts are ready to buy which vendor line, why now, who the buying group is, and the drafted play. **Does Enlyft have better contact coverage?** Enlyft does not compete on contact coverage and does not claim it. Coverage is not the constraint on partner pipeline. **We use Firmable for contacts. What does Enlyft add?** The co-sell decision on top: your book ranked per vendor line on known buying signals, the use case to lead with, the buying group, and the drafted outreach for a seller to review and send. **When is Firmable the better fit?** When the motion is direct prospecting and the need is verified contacts and mobiles at depth. Enlyft is built for the partner motion. ## Proof Enlyft builds the propensity engine behind Microsoft CloudAscent, the program used by 400,000+ Microsoft partners. **In one line:** Firmable is a database for direct prospecting. Enlyft is the platform built for partner co-selling. **Canonical brand:** https://enlyft.com · [How Enlyft is different](./how-enlyft-is-different.md)